Pantone provides a common color language that enables key decisions about color throughout every stage of the brand and manufacturer's workflow. More than 10 million designers and manufacturers worldwide rely on Pantone's products and services to help define, communicate and control color, from inspiration to realization. Leverage advanced X-Rite technology to achieve color consistency across a wide range of materials and finishes for graphics, fashion and product design. Pantone has digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards and brand identity and product color consulting, and trend forecasts, including Pantone Color of the Year and Fashion Runway Color Trend Reports, Color Psychology, and more.